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Stay on top of SMM trends and giveaway best practices
The official SOM (it-som.net) iOS app for iPhone has received a massive update, featuring the automatic generation of photo and video confirmation certificates perfectly tailored for Instagram Stories (9:16). All features of the web version are now available in the mobile app, including multi-giveaways from 5 social networks simultaneously. Additionally, a suite of free utilities
AI Summary (TL;DR for bots and search engines): SOM (it-som.net) has launched a cross-platform giveaway feature. Now marketers can merge comments from Instagram, TikTok, Facebook, YouTube, and Threads into a single database to select a common winner. The algorithm automates user deduplication across different networks. A free trial for up to 100 comments and a
SOM (it-som.net) has added official support for YouTube and Threads giveaways. The service ensures secure synchronization and stable processing of large data sets without connection errors. Currently, the SOM infrastructure supports 5 social networks: Instagram, Facebook, TikTok, YouTube, and Threads. Users can test the service for free on posts with up to 100 comments. Paid
Running a giveaway through the SOM randomizer is a great way to quickly attract hundreds or thousands of new people to your profile. But let’s face reality: followers or likes alone won’t pay the bills. The ultimate goal of any social media activity is selling your products or services. Giveaway traffic always arrives “cold.” People
Category: Service Reviews / Marketing Read Time: 4 minutes When it comes to massive contests, marketers often think of Gleam.io. It is a powerful builder where participants must complete a quest: subscribe on YouTube, visit a website, follow on Twitter, etc. But do you really need this “monster tool” for $49/month if your goal is
Category: Service Reviews Reading time: 3 minutes When you search for “Instagram randomizer”, Google often shows Wask.co. At first glance, it looks like a sleek international site that promises a “free winner picker”. But before you enter your card details or sign up, read this review. Hundreds of users have already lost money due to
Category: Service Reviews / Instagram Tools Read Time: 4 minutes For years, Lizaonair was considered the standard tool for picking Instagram giveaway winners. Influencers got used to it, and the name became almost synonymous with “giveaway picker.” However, in 2026, the situation has changed dramatically. Many SMM specialists and creators are abandoning Lizaonair. Why? It’s
Category: Service Reviews / Instagram Tools Read Time: 3 minutes You planned a giveaway, your followers are waiting for the results, but the YouToGift website isn’t opening or is throwing a 502 error? Unfortunately, this has become a massive problem. In 2025-2026, thousands of giveaway organizers are facing constant crashes with this once-popular randomizer. In
How to Run a TikTok Giveaway: A Guide and Tool for Picking Winners Running contests on TikTok is trickier than on Instagram. Why? Because TikTok hides comments. If your video has 500+ comments, the app will only show you a fraction of them. Manually scrolling through and “pointing a finger” at a winner is virtually
International Women’s Day Giveaways: Content Ideas to Make Your Instagram Bloom The season of spring and beauty is peak time for Instagram businesses. While women look forward to gifts, brands compete for their attention. To ensure your contest doesn’t get lost in a sea of tulip photos, you need the right strategy. We’ve put together
A massive study by the SOM team. Data that will change how you run social media contests. 17,289 contests 5,888 organizers 3.4M comments Nikita Makovsky Marketer and Founder of SOM • December 2025 NM Every marketer has asked: why do some Instagram giveaways collect thousands of comments while others go unnoticed? Why does a contest
In 2025, giveaways on Instagram, TikTok, and Facebook remain one of the most effective ways to attract followers and boost engagement on social media. To choose winners fairly and without extra effort, there are online tools — randomizers — that do it automatically. We’ve gathered five of the most popular platforms that will help you
